OnePlus and Hasselblad are ending their five-year partnership

OnePlus and Hasselblad are , in line with an official weblog submit. The smartphone maker has began growing its personal digicam system, which it has dubbed the DetailMax Engine.

There was no cause given for the cut up, although OnePlus heaped reward on Hasselblad in that weblog submit. It lauded the digicam maker’s “obsession with precision and element” and opined about “nights within the lab chasing the proper stability of sunshine and shadow.” The corporate additionally stated that “Hasselblad’s refined aesthetic sense is now a part of our imaging DNA, woven into each future OnePlus digicam.”

As for each future OnePlus digicam, the proprietary imaging system remains to be within the early levels. OnePlus CEO Pete Lau stated he is already testing an early prototype that is been “designed from the bottom as much as ship the clearest and most actual images on a smartphone.”

The 2 corporations first paired up for the and the Hasselblad brand has been a mainstay of higher-end OnePlus units since then. The Verge studies with the discharge of the upcoming OnePlus 14, which to keep away from the unlucky number “4” in China.

There’s one remaining wrinkle to this story. Oppo, which is the father or mother firm of OnePlus, is sticking with Hasselblad in the interim. As a matter of reality, it formally again in July, with each corporations promising a brand new cell imaging system within the close to future.