Farmers face a troublesome mixture of challenges: there aren’t all the time sufficient employees to have a tendency huge orchards, and people who spray pesticides danger harming their very own well being by inhaling poisonous chemical substances. On the identical time, overusing sprays pollutes soil and water, threatening each the surroundings and the long-term well being of crops and folks.
Enter Purida, a next-generation orchard spraying robotic constructed to chop chemical use and shield each folks and the planet. Mounted on an all-electric, light-weight body, Purida drives itself by rows of fruit timber and applies pesticides solely the place they’re wanted. It could cowl extra floor in much less time, then robotically return to its base when the job is completed
At its core, Purida makes use of AI-based autonomous driving, electrostatic nozzles, and a wise blower system. GPS, LiDAR, and imaginative and prescient sensors work collectively so the robotic navigates difficult terrain and avoids obstacles.

Its electrostatic nozzles cost spray droplets in order that they cling evenly to each side of leaves, slicing pesticide use by as much as 40 %. A separate blower at every nozzle lets Purida modify airflow for various crops—whether or not apples, pears, or grapes—making certain exact protection with out waste. This can be a game-changer.
Historically, orchard managers relied on guide or tractor-towed sprayers. Staff with backpack sprayers spray by hand, which is sluggish, uneven, and exposes them to chemical substances. Bigger tractors pull growth sprayers, however they nonetheless drench complete canopies and lose 65 %–70 % of spray to float and runoff. Many growers additionally comply with inflexible spray calendars, making use of chemical substances whether or not illness danger is excessive or not, resulting in pointless environmental hurt.

Purida makes use of AI to stay secure on tough orchard flooring. An AI consistently watches the way it strikes and reacts earlier than bother begins. Tiny gyroscopes and accelerometers feed a neural‐community mannequin working on the robotic’s onboard pc with actual‐time information about tilt, velocity, and path.
That AI has been skilled on 1000’s of examples of secure and unsafe slopes, so if it spots patterns that normally result in tipping, it immediately slows or stops the robotic. All of this occurs within the blink of a watch, preserving Purida from leaning too far and risking a rollover even when the bottom is uneven. Purida has been optimized to keep away from floor root harm.
Behind the scenes, Purida additionally builds a stay map of the orchard utilizing GPS, LiDAR, and cameras. This “floor‐adaptive” navigation layer updates repeatedly, marking spots the place the soil dips or banks too sharply and steering the robotic round them. By weaving collectively quick sensor suggestions, predictive AI, and adaptive path planning, Hada makes positive Purida can spray each row rapidly and exactly, with out ever dropping its steadiness.
HADA has already moved Purida out of the lab and into actual orchards. Since early 2025, the corporate has equipped Purida items to industrial farms by Korea’s government-backed New Expertise Distribution Mission, working pilot trials on apple and grape orchards.
Early suggestions from these on-farm pilots has been overwhelmingly constructive. Growers report that Purida’s autonomous path planning and remote-monitoring app allow them to deal with spraying with a fraction of the crew they as soon as wanted.
In addition they reward the electrostatic nozzles for delivering extra even protection with noticeably much less drift, and so they’ve been impressed by the robotic’s rock-steady stability on uneven terrain, particularly when in comparison with tractor-towed booms. For a lot of, essentially the most important reduction has been figuring out they now not have to face shoulder-to-shoulder with a stay sprayer, inhaling superb mist each time they deal with their timber
(From left) Hubert Nguyen, CTO of Ubergizmo, and Ha Jong-woo, CEO of Hada, taking a commemorative picture. │Photographed by – AVING Information
Purida is constructed by Hada Co., Ltd., a Korean agency that has specialised in field-crop equipment since 2012. From their begin constructing garlic planters, they’ve grown into an built-in options supplier combining in-house {hardware}, software program, and AI experience. In the present day, they’re the one Korean firm with such a industrial orchard spraying robotic—and so they’re transferring quick to increase globally, with plans to point out off their subsequent mannequin at CES 2026.
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